A senior software studio in India
We build your software the way we build our own.
AI systems and product engineering for founders and companies, from one senior team that also runs its own AI products. A demo every week, a written estimate before we start, and you own everything we write.
We reply within two working days. If we are not the right team, we say so.
AI systems, product engineering and first versions, designed, built and run by one senior team.
Our own AI products, run in production every day. First: Social Media Digital Marketer, in beta.
phro·ne·sis φρόνησις — practical wisdom: judging the right action in the particular case. Earned in the lab, applied in the studio.
01 — What we take on
Four kinds of work. One senior team on each.
AI systems
Agents, retrieval, model integration and the evaluation harnesses that keep them honest. Built to hold up in production, because ours has to.
Product engineering
Web and mobile applications end to end: architecture, backend, interface and deployment. One senior team from the first call to the first release.
First versions for founders
A working first version with scope agreed before we start. Weeks, not quarters. You see progress every week and own everything we write.
Run and improve
For software that already exists, ours or anyone’s. We take over the codebase, keep it healthy and ship a steady stream of improvements on a monthly arrangement.
02 — How an engagement runs
Three stages. Each ends with something you can read, run or reject.
Discover
We learn the domain, agree scope and success criteria, and put an estimate in writing. If we are not the right team, we say so here.
Build
A working demo every week. You talk to the people writing the code, not an account layer. Scope changes are re-estimated in the open, never absorbed silently.
Run
We deploy to your infrastructure, hand over documentation and access, and either train your team or stay on to operate what we built.
03 — From the lab
Social Media Digital Marketer
In betaAn AI agent that runs a brand's social media like a studio.
It learns a brand's voice from its website, drafts a month of posts, publishes to Instagram, Facebook and LinkedIn on schedule, and reports what to change next week. Nothing publishes without a person's approval.
- Publishes to
- Instagram, Facebook, LinkedIn
- Languages
- 18
- Approval
- Required on every post
- Access
- Private beta, weekly batches
Nothing publishes without a person's approval.
04 — How we work
What we hold ourselves to.
Judgment over process
Every project gets decisions made for it, not a method applied to it. Frameworks are starting points; the answer comes from the problem.
We use what we sell
Our products run on the practices we bring to client work. If a pattern fails in our own product, it never reaches yours.
Reliability before intelligence
An AI feature that fails quietly is worse than none. Boring, observable foundations ship first; the clever parts sit on top.
Small and senior
Every engagement is staffed by people who have shipped production software for years. No hand-offs to a bench.
Start here
Tell us what you are trying to build.
Two or three sentences is enough. We reply within two working days with questions, an honest read on fit, and what a first step would look like.